What I do

Specific examples on what I do and how I do.

Who I am

I am passionate about shaping human-centered solutions that bridge the digital and physical worlds. My work focuses on mobility, healthcare, and education, where I help businesses leverage emerging technologies to create smarter, more inclusive, and sustainable services.

Whether it’s reshaping the rail industry through data-driven collaboration, embedding AI into education, or redefining customer engagement for a greener future, my goal is to enable organizations to lead the digital and green transformation while staying deeply connected to the people they serve.

My approach sits at the intersection of design and business. Using design methods not just to improve products and services, but to shape how organizations understand and solve complex challenges. What I do blends research, systems thinking, co-creation, and strategy. I focus on identifying problems worth solving, aligning them with business goals, and building solutions that are desirable for people and viable for the organization.

This means I’m often involved from early exploration—mapping user journeys, analyzing behavior, and reframing problems—through to delivery, helping teams test, adapt, and scale.