Hola!
I’m passionate about digital products and services, and I strongly believe in user-centric design. For me, co-creation, ownership, empathy, and curiosity aren’t just buzzwords—they’re the driving forces behind innovation. They help create better products, stronger teams, and more meaningful experiences.
My expertise lies in mobility, healthcare, and sustainability, but I’ve also worked across connected products, insurance, and education, among other industries. No matter the field, my focus is always on delivering impact through thoughtful design and collaboration.
Originally from Málaga, I’ve spent several years living abroad and have now been in Germany for well over a decade. I’m currently based in Munich, where I continue to work, mentor, and collaborate on exciting projects.
I thrive in multicultural environments, speaking and working fluently in Spanish, English, and German. People, languages, and culture are at the heart of how I work and what I love.
Beyond leading teams in the fast-paced world of digital products and services, I’m deeply invested in teaching and mentoring. I collaborate with universities to share knowledge on innovation and creative problem-solving, and I mentor designers to help them grow in their careers.
Mentoring & Giving Back
Mentoring is my way of contributing to the design and digital world. I believe in helping the next generation of designers navigate challenges, sharpen their skills, and find their unique path.
If you’d like to connect for a mentoring session, you can book a time with me on ADP List
Sharing Knowledge Through Collaboration
Working in a large agency, has given me the possibility to regularly collaborate with universities and educational institutions to bring strategic design into the classroom. Most of this work takes the form of semester-long seminars, where we guide Master’s students through real-world challenges using tools and methods from service design, business strategy, and user research.
In addition to hands-on courses, I’ve also given guest talks and lectures focused on the role of design in shaping strategy, innovation, and organizational change. These sessions aim to make abstract concepts tangible—and prepare students to work across disciplines in complex environments.
This work is part of how I stay connected to the next generation of thinkers and makers—and continue learning myself.
Underneath you can find two examples of this kind of collaboration.
Strategic Design Seminar - Food Odysee
Cooperation with Master students from HTW Berlin (2023-2024)
Together with Prof. Dr. Jan Wirsam, a cooperative program was established between six selected students and our design agency to guide the students throughout a semester while they worked on a series of forward-thinking and nutrition-related projects.
The students were assigned a fictional client whose needs they had to address, along with a background, a specific challenge, a preferred output, a list of suggested methods, and clearly defined deliverables. The use cases, designed to challenge the students, were titled: Defining a new business strategy for alternative proteins; Exploring affordable nutrition challenges in food deserts; Incorporating urban farming in tomorrow's smart offices; Enhancing sustainability at ROVE‘s point of sale by designing to reduce food waste; and Designing next-generation services for nutritional supplements.
Design Thinking and Creative Problem Solving
Seminar for the Master students of the University of Regensburg (2018-2020)
Together with Prof. Dr. Olaf Kranz, a programme was designed that included a series of three lectures, a two-day workshop and a final presentation. During the semester, the 24 students were first introduced to the concepts of design thinking and service design, and then given a challenge to solve using the introduced framework.
The teams worked on a variety of challenges, ranging from designing a tool to better share responsibilities in a flat-sharing community, to designing a programme for newcomers to the city, to creating concepts for the city of Regensburg to better support local artists. The teams came to the Berlin studio for a two-day workshop to help them bootstrap their concepts, and then spent the rest of the semester working on their challenges under our fortnightly supervision. The final concepts were then presented on stage at the Filmgalerie im Leeren Beutel, where the teams used a variety of methods to present their concepts and showcase their prototypes.
